Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Children as young as eight and nine years old are begging parents to buy Drunk Elephant products, some costing upwards of $50. How did a millennial skin care brand become Gen Alpha's most viral gift?
How did a millennial skin care brand become Gen Alpha's latest obsession? Glamour investigates the phenomenon of Drunk Elephant kids.

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Re: Kids at Sephora - Beauty Insider Community

Drunk Elephant Kids: How a Millennial Skin Care Brand Went Viral with Gen Alpha

Drunk Elephant has kids under the influence – Beaver Tales

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Here's An Honest Review Of All The Viral Drunk Elephant Products

My Honest Review Of The Drunk Elephant Skin Care Line

The tween skincare market is booming, thanks to social media