Influence: The Psychology of Persuasion — A Book by Robert B. Cialdini, Ph.D.

Influence: The Psychology of Persuasion by Robert B. Cialdini Ph.D. is the Bible for marketers seeking to understand the psychology behind the choices we make and why we say yes. Robert Beno Cialdini is Professor Emeritus of Psychology and Marketing at Arizona State University and has lectured extensively at many prestigious colleges since introducing his work. […]

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Influence: The Psychology of Persuasion Robert B. Cialdini （2nd Edotion )

Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books