HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO Max Is Dead: A Eulogy for Its Purple Branding

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

With the Snyder Cut and a Friends reunion, HBO Max hopes to beat Netflix at its own game - The Washington Post

Dear Intern': People Share Biggest Career Mistakes in Response to HBO Max Test Email

Max Will Revert Film Credits to List Directors, Writers After Backlash

HBO Max will just be called 'Max' when it folds in Discovery+ on May 23rd

Small Screen: HBO Launches Max, California Productions Seek Force Majeure — A Hot Set

A Closer Look at the HBO Max-acre