Dr. Robert Cialdini - Guy Kawasaki

A massive update to one of my all-time favorite and formative books, Influence: The Psychology of Persuasion by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing

Dr. Robert Cialdini - Guy Kawasaki

Guy Kawasaki's Book Recommendations (Updated for 2021)

Real-life examples illustrate how easily and frequently the influence process occurs in everyday life. Includes citations from both recent and classic

Influence: Science and Practice

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