Coca-Cola Just Did Something No Company Has Ever Done. Here's How Coke Drinkers Are Reacting

Coca-Cola's PR disaster, 30 years later - CBS News

Is More Product Innovation Really Necessary?

When Big Brands Take Big Risks: Five Iconic CPG Missteps - Simporter

New Focus on Choice, Convenience and Consumers - News & Articles

I Tried Coca-Cola's Two New Flavors—Here Are My Unfiltered Thoughts

Coke fights declining soda sales with new spiced flavor

Coca-Cola Just Did Something No Company Has Ever Done. Here's How Coke Drinkers Are Reacting

The soda market is flat, but not for Dr Pepper

Drinking Coke and Pepsi leads to larger testicles, more testosterone

Best Sodas - Ranking 9 Classic Colas, from Mexican Coke to Zevia - Thrillist

Usually I'm more of a Pepsi lover, but this : r/breakingbad

John Brock of Coca-Cola: Staying Strong in the Competitive Beverage Industry - Wharton Global Youth Program