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“Attractiveness, similarity, compliments, contact, and cooperation can make a person more influential.”
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Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books
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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books
Robert Cialdini, Ph.D.