By Robert B. Cialdini: Influence: The Psychology of Persuasion (Collins Business Essentials): Robert B. Cialdini: : Books

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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

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Influence: Psychology of Persuasion by Robert Cialdini

Influence Summary of Key Ideas and Review

Influence, the classic book on persuasion, explains the psychology of why people say yes—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

Influence: The Psychology of Persuasion [Book]

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Over 1.5 million copies sold! What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

Influence: Science and Practice [Book]

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Influence Summary of Key Ideas and Review

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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books

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